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题库解析   >   其他 题型   >   CR610-627
本题由adminG提供
846 次学习
CR610-627

【OG20-P563-615题】

Executives at the Fizzles Beverage Company plan to boost profits in Country X on their range of fruit-flavored drinks by introducing new flavors based on tropical fruits that are little known there.The executives reason that since the fruit drinks of other companies have none of these flavors,Fizzles will not have to compete for customers and thus will be able to sell the drinks at a higher price.


Which of the following, if true, presents the most serious potential weakness of the plan?


    <p><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">A. The new fruit drinks would be priced significantly higher than other Fizzles fruit drinks with more conventional flavors.</span><br/></p><p><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;; font-size: 14px;">B. In a telephone survey, at least one of the consumers contacted said that they preferred many of the new flavors to all of the more familiar flavors. </span></p><p><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;; font-size: 14px;">C. To build widespread demand for the new flavors, Fizzles would have to launch an advertising campaign to familiarize consumers with them. </span></p><p><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;; font-size: 14px;">D. Consumers choosing among fruit-flavored drinks of different brands generally buy on the basis of name recognition and price rather than the specific fruit flavor. </span></p><p><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;; font-size: 14px;">E. Few consumers who are loyal to a specific brand of fruit-flavored drinks would willingly switch to another brand that costs more.&nbsp;</span></p><p><br/></p>
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答案:
D

【目标计

划题】

目标:boost profits

计划:推出新口味的饮料并加价格

对象:fruit drinks,price,flavor

【削弱题】


选项A:新饮料比旧饮料的价格高(不能说明什么)【无关】

选项B:至少一个被调查的人说更喜欢新口味【方向反】

选项C:to do sth 一个新的计划,计划的计划【无关】

选项D:消费者挑选果味饮料是基于名字还有价格而不是特定的口味(削弱了口味的重要性,价格反而更高,所以更难卖)

选项E:几乎没有忠诚于某一种特定品牌的果味饮料的消费者愿意去更换成另外一个价格更高的牌子的饮料(又间接说明价格高不会惹人喜爱)【方向反】


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