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本题由chris提供
3413 次学习

A product that represents a clear technological advance over competing

products can generally command a high price. Surprisingly, perhaps, the strategy to maximize overall profit from a new product is to charge less than the greatest price the market will bear. Many companies charge the maximum possible price for such a product, because they want to make as much profit as they can and technological advances tend to be quickly surpassed. The drawback is that large profits on the new product give competitors a strong incentive to quickly match the new product's capabilities.

In the argument above, the two portions in boldface play which of the following roles?


    A. The first is the position the argument advocates; the second presents grounds for rejecting an alternative position.

    B. The first is the position the argument advocates; the second is an alternative position that the argument rejects.

    C. The first presents a strategy for achieving a certain goal; the second presents a drawback to that strategy.

    D. The first presents a strategy for achieving a certain goal; the second presents grounds for preferring a different goal.

    E. The first presents a strategy that, according to the argument, is ineffective; the second presents a way of improving the effectiveness of that strategy.


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答案:
A
技术更先进
的产品一般价格高。可能,最大化新产品利润的策略是定价比市场能承受的最大价格更高。很多公司定最高价,因为想在技术被超越前获取大量利润。弱点是新产品的高利润使竞争者快速行动达到新产品性能。 第一个是个作者赞成的观点,第二是此反对另外一种策略的基础(即指出其弱点),答案是A

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